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How to Email During a Disaster — Without Alienating Your Customers
.image {margin: 15px 95px 20px 0px; border: 1px solid #999;} .title {font-size: 18px;} .container {float: left;} The last few days, Hurricane Sandy swept the East Coast of the United States. She took...
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Photos in Email: Get More Subscriber Action
Over half of email readers turn on images in the emails they receive. Surprised? Combine this with Email Marketing Reports’ study on how image-heavy emails can outperform the alternatives with the...
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30 Ideas In 30 Minutes: Holiday Marketing Ideas To Steal
With the 2012 holiday season just around the corner, now’s the time for businesses to kick their marketing into high gear. But, it’s easy to maintain the status quo, and many fail to take advantage of...
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Short on Holiday Marketing Ideas? Get Inspired By Our Email Lookbook
The holidays are here. That means you’re busier than ever now. Between the rush of holiday orders coming in, keeping track of your holiday promotions, hosting events, and squeezing in time with family...
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How To Create Deals That Compel Readers To Buy
If you’re using email marketing to sell your products or services, you’ve probably sent emails with coupons, deals and discounts for subscribers. With the holidays approaching, you’re most likely...
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How A Scrapbooker’s Online Business Let Her Quit Her Day Job
.imgL {margin: 12px 20px 20px 0px;} .divL {float: left; margin-bottom:20px;} This is the story of Monja Wessel, a woman who was determined to make her full-time job be running the online business she...
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The 49ers vs. The Ravens: Who Wins The Email Superbowl?
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How An Offline Business Gets Online Sales
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What Tool Makes Email Marketing Easier For Small Business Owners?
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View ArticleCustomer Spotlight – Nikki, In Stitches
A couple months ago, we put together an awesome Etsy integration, and in that vein, we wanted to find an Etsy shop owner to talk a little about Etsy, email and small business. We recently sat down with...
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3 Gamification-Lite Examples You Can Pull Off (Today)
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Are Longer Emails Better? Why Scrolling May Be Your Friend
.image {border: 4px solid #ffffff;-webkit-box-shadow: 0 1px 10px rgba(0,0,0,0.75); -moz-box-shadow: 0 1px 10px rgba(0,0,0,0.75); box-shadow: 0 1px 10px rgba(0,0,0,0.75);} Hey, you! Want to go down a...
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Want More Traffic? Time To Let The Dogs Out
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Identifying Your Target Audience: The Story Of Penny
Trying to grow your email list? Then it makes sense you’ll be happy when new people subscribe to your list. But here’s a tale from Corrina Gordon-Barnes of You Inspire Me of why you should also be...
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Is Your Tone Helping or Hurting Your Brand?
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Case Study: 3 Easy Ways To Grow Your Audience And Get More Responses
.image {border: 4px solid #ffffff;-webkit-box-shadow: 0 1px 10px rgba(0,0,0,0.75); -moz-box-shadow: 0 1px 10px rgba(0,0,0,0.75); box-shadow: 0 1px 10px rgba(0,0,0,0.75); margin-bottom: 20px;} Corey...
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Have A Birthday Campaign? Don’t Make This Mistake!
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The (Easy) Secret To 1375% More Subscribers
“To lightbox or not to lightbox, that is the question.” - Shakespeare’s most over-adapted (because it’s perfect) quote You’re browsing a site and suddenly, a form pops up in your face, blocking the...
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Email & Social Media Marketing: The Powerful Pair
It’s no secret that email doesn’t enjoy the sizzle of social media coverage these days. My own first foray into email was producing newsletters for The Industry Standard back in ’99 — the year after...
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Mobile Marketing And Email: 4 Ways To Use Them Together
We’ve compared SMS text messaging and email marketing before, with advice on the best situations to use each. But mobile marketing involves more than just SMS. Thanks to smartphones, your mobile...
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